Our Story

Ashiana is a female founded business which strives to create beautiful, handmade and ethical jewellery.


Founder, Anasasia Busiman, was born in Bangkok to a Dutch father and Indian mother. moving to a new country every four years, Anna has lived in Thailand, Jamaica, USA, India, Libya, Saudi Arabia, Netherlands, Brazil and the UK. It is the experience of hunting for treasures, trinkets and jewellery in creative markets across the world from which Ashiana was born. 


Ashiana pieces enhance any outfit, and we ensure that our artisans are fairly paid, but we also design our pieces in such a way to ensure they are accessible to buy. Everyone should have access to pieces that just give your outfit a boost without compromising quality.

Ethically Handmade

We strive to positively impact every person within our design chain. As an ethically minded business we constantly assess our practices to ensure we are operating under a fair and ethical policy. Ashiana’s global teams receive a fair wage which in turn allows them to support themselves and their families and helps them all to grow alongside us.


We ensure all suppliers we work with adhere to the same principles. At Ashiana we have had our workshop for over a decade allowing us to maintain our pay promise, working conditions and quality assurance. Most of our team members globally have been with us for over a decade and we aim to promote a family and community workplace that is inclusive and welcoming.

When sourcing outside our workshop we work with Sedex-approved factories to ensure our ethical trading practice will carry through.

Creating Collaboratively


The design team works together on trends and colour forecasts. Sometimes the sourcing and creation process can take several months before we can even begin putting them together to complete a design. Our team then pieces together the components with the Ashiana signature look in mind.

Crafted with care

Keeping this process in-house allows us to ensure that the designs are unique, well-crafted and have that essential handmade artisan feel to them.


We take great pride in promoting handmade practices and work very closely with all our skilled artisans to bring you these unique and carefully crafted pieces.

Just the beginning...

We recognise that to be a truly ethical business our work is never done. We are continuously looking at ways we can improve and tread even more lightly on the planet, whilst supporting our artisan makers.